Author: Dan Rosenfield
OK, you don't have a 4.0 GPA, you're not the senior class president, you can't  throw a football fifty yards, and your SAT scores aren't generating letters or  phone calls from Harvard, Yale or Princeton. So, you'll never qualify for a  college scholarship, right?
Not necessarily! There are lots of  scholarships, and other kinds of financial aid for which you might qualify. Some  colleges may offer you academic grants with a GPA of 3.0 and SAT scores of 1000.  Ashland University offers scholarships to twins. Many church affiliated colleges  offer grants to students who are members of their religious denomination. And  that's just the beginning.
If you are the son or daughter of a military  veteran, if either of your parents work for a major corporation, if your mother  or father is a member of a fraternal or civic organization, or if you are  preparing for a career in a particular profession, there may be substantial  scholarships for which you can apply, even if you're not a top student or  student leader.
Are you good at writing essays? If you are, your writing  skills may be the ticket to a scholarship. There is even a scholarship for  students who agree to abstain from using tobacco and alcohol while in college.
You may even qualify for a scholarship because of where you live, your  last name, your ethnic heritage or race, or a disease or handicapping condition  you may have. Get the idea yet? There are all kinds of scholarships, grants, and  financial aid programs out there. Some require economic need or have other  restrictions, others do not.
You can search through hundreds of  thousands of possible scholarships (free!) in more than twenty different data  bases. While you're there, you can sign up for a free email newsletter with  articles on college admission, scholarship and financial aid programs, college  survival tips, and income opportunities for college students. At another site  you?ll find scholarships given by individual college to all enrolled students  meeting the listed criteria. Student-athletes may visit one good site to find  the information needed to secure an athletic scholarship (or an opportunity to  compete in a Division III or other non-scholarship program).
Don't  forget your school counselor, as he or she can be a great source of information  about local scholarship sources. In fact, most high school guidance offices  maintain a list of locally based scholarships. Parents and students would be  well advised to explore the range of scholarships for which they may qualify as  early as the ninth or tenth grade so they can plan to meet the requirements of  as many as possible.
You should be aware that many private colleges  offer substantial scholarships and grants in order to be more competitive with  lower cost public institutions and/or attract students who might otherwise  enroll elsewhere. These monies are often offered to students with very little or  no demonstrated financial need. In fact, many private colleges frequently  "rebate" 30%-35% (or more) of their tuition revenue in the form of institutional  financial aid. When these funds are factored in, private colleges may ultimately  be little or no more expensive for some students to attend than public colleges  and universities with lower published fees.
If you can demonstrate  financial need, as established by your answers on the FAFSA form at 
http://fafsa.ed.gov , you may want to apply to at least a few  colleges which meet 100% of demonstrated financial need and do so with a  reasonable proportion of gift aid to self-help aid (loans and/or work-study  funds). Take note that although some relatively small number of colleges will  meet the full need of all enrolled students, many more will be far more likely  to meet or nearly meet the full need of stronger students.
To position  yourself well to be a competitive candidate for scholarships, students should  take the most challenging classes available, work diligently to learn as much as  possible (not just to get grades), and get involved in co-curricular, community,  charitable and/or public service activities. Here?s a good rule of thumb for all  students; the more you have to offer the more you're likely to be offered.
Remember three words - research, research, and research. The more time  you spend investigating scholarship opportunities, the more likely you are to  find scholarships for which you may be eligible.
Don't let anyone  discourage you. There are lots of people "out there," including some educators,  who are inadvertently spreading their serious misconceptions about who may  qualify for financial aid and what is required to do so. Most important of all,  do not fail to investigate or apply to a college you like because you think it  is too expensive. That is one of the most common and worst mistakes a family can  make. Remember, you never know what kinds of scholarships and/or financial aid  you might receive.
However, just like you should have "fall back" or  "safety" colleges in case you are not admitted to your first choice  institutions, you should choose and apply to colleges that will be affordable if  you do not receive the financial assistance for which you hope.
Obvious  as it may be, I feel obligated to remind you to pay attention to details and  deadlines when applying for scholarships because so many students fail to do so.  I could hardly believe it when an independent educational counselor who probably  earns in the neighborhood of $1,000 for helping a student identify and gain  admission to appropriate colleges asked (on an email list serve) how many words  above the limit one of her counsulees could go on his college application essay.  Don?t make the mistake that she did by assuming there will be no penalty if you  "come close" to the requirements or are "only a few days beyond the deadline".  If you don?t pay attention, be prepared to pay for your mistakes. But, do it  right and you have a great chance of getting some scholarship and or financial  aid help. Good luck.
Dan Rosenfield, a Dean at a major university, has created websites to assist  traditional and adult students seeking information on 
scholarships and  adults looking for 
online  colleges where they can earn a degree without interrupting their  careers.